FOR BUSINESSES THAT BUILD THINGS

Your website's been sitting there since 2016.

You know it's bad. You don't know what "good" would even look like. And everyone who's offered to fix it either talked over your head or disappeared.

FIXED PRICES, PUBLISHED NO DISCOVERY CALLS NO SURPRISES WEEKS, NOT MONTHS
THE PROMISE

We'll tell you exactly what's wrong, exactly what it costs, and then we'll fix it.

Three things, in that order. No jargon. No open-ended retainer. No invoice you didn't see coming.

You're not shopping for a website. You're avoiding a decision you don't feel qualified to make. My job is to make it for you — in plain English — and then do the work.
MY LANE

Punch List builds websites that make the phone ring.

If your website needs to take money, that's a different job. Here's the line, up front, so nobody wastes an afternoon.

WHAT I BUILD

  • Websites that generate calls and quotes
  • Brands that look like the business is real
  • Words that explain what you actually do
  • Pages that load fast and work on a phone
  • Google Business Profile, cleaned up
  • Search and AI-search groundwork

WHAT I DON'T

  • Online stores past 25 simple products
  • Booking and scheduling systems
  • Customer logins and portals
  • Quote calculators and configurators
  • Anything wired to a POS, inventory, or ERP
  • Memberships and subscription billing

Everything on the left is words and pictures. It doesn't break. Everything on the right has money and machinery behind it, and it fails on a Sunday. Need one of those? Say so up front — I'll quote it or point you to someone who does it well.

WHAT IT COSTS

The prices are on the website. That shouldn't be unusual.

Start with the Audit if you're not sure — it's credited in full against whatever you decide to do.

The Audit

Ten pages, plain English. What's broken, in what order it matters, and what each fix costs. Yours to keep — take it to any other shop in town if you want a second quote.

$750
CREDITED IN FULL
TOWARD ANY PACKAGE
01 / REFRESH
$2,500
The bones are fine. It just looks like 2016.
  • Modernized design, up to 5 pages
  • Copy pass on every page
  • Works properly on a phone
  • Speed and image cleanup
  • A contact form that actually sends
10 BUSINESS DAYS1 REVISION ROUND
02 / REBUILD
$5,500
The site is the problem. Start over.
  • Full rebuild, up to 7 pages
  • New structure — what goes where, and why
  • Written copy, not a copy pass
  • SEO foundation, properly installed
  • Set up to be found by AI search
3 WEEKS2 REVISION ROUNDS
03 / REBRAND
$9,500
The brand is the problem, not just the website.
  • Everything in Rebuild, up to 10 pages
  • Positioning — what you stand for, in plain words
  • Logo, color, and type system
  • A brand guide you can hand to a sign shop
5 WEEKS2 REVISION ROUNDS
Bigger job? Quoted after the Audit. No guessing, from either of us.
WHO YOU'RE ACTUALLY HIRING

One guy. Nineteen years. Straight answers.

Augie Lasseter has spent two decades answering one question for a living: what should this business say about itself, and how should it look when it says it?

Now he does it for people who build things.

More about Augie →
  • Founded and ran an international talent and brand management firm for 19 years
  • Marketing and PR for Icon Brickell, W South Beach, and The Beach Club — buildings that shaped the Miami skyline
  • Still advises founders, athletes, and public figures through August Arc
  • Works with a few clients at a time. You'll deal with him — not an account manager.
START HERE

See what's wrong with your site.

Five questions. Augie reads every one himself and replies within two business days — with a straight answer about whether he can help, and roughly what it would cost.

Start here →